SpectrumAi needed help bringing more polish to their brand as they began expanding to additional markets.
SpectrumAi develops innovative solutions for life-changing therapies in the field of Applied Behavioral Analysis. Their team of engineers, clinicians, entrepreneurs and operators needed marketing assistance to help grow their sales pipeline and showcase the thought leadership of their team which required extra messaging and design support across multiple channels including their website, marketing emails, LinkedIn posts, and more.
When SpectrumAi began exiting out of "stealth mode,” the team recognized that their brand needed a refresh - both from a visual and messaging perspective. They wanted to better showcase their product and have a stronger, clearer, more differentiated message to stand out from competing solutions. I used my copywriting skills and some of my Canva and design experience to help revamp the brand.
Since SpectrumAi's website serves as a type of “always-on” member of their sales team, the team saw an immediate need to refresh their website using the updated branding along with clearer language, more compelling visuals and sharp, ownable differentiators. I worked closely with their lead developer and head of marketing and sales to design the refreshed website and help bring it to life.
SpectrumAi needed marketing assistance to help grow their sales pipeline and create more opportunities to showcase their Twyll technology to providers. An underutilized community, tool, and social platform for SpectrumAi was their LinkedIn page, so we put together a content strategy and implemented it in the spring of 2024.
