Hi, I'm Elyse Ash
Whether it's a startup that needs a new name or a veteran company that could use a refresh, I'm passionate about building beloved brands. I love helping my clients find positioning that cuts through the clutter and discovering unique growth tactics to drive revenue.
My favorite part of the process is collaborating with founders, marketers, creatives and technologists to co-create brands that tell a story and connect with real people. I’m also a podcast host, Moth storytelling champion, creative writer + very grateful mom of two.
Started from the bottom
(as a jr. copywriter)
I started my career as a creative in advertising, concepting everything from TV commercials to large-scale, multi-channel campaigns. In the first 10 years of my career, I was recognized as one of AdFed's "32 Under 32," worked at one of Ad Age’s Top 10 Agencies to watch, had work featured in Archiver’s magazine, won multiple regional ADDYs and even scored an Effie. I then pivoted to writing for digital products, websites and apps.
Now we're here
(brand + growth pro)
In 2017, my husband and I created Fruitful Fertility, a peer-support fertility app that we grew to 6,000 users through community building, content marketing, social media, brand partnerships and organic press (The Los Angeles Times, Twin Cities Business Magazine, Business Insider). In 2021, we sold parts of the company and moved on to pursue different projects. Today I work as a freelance copywriter, creative director and growth expert. I also publish my own newsletter, The Elyse Edit.
Contact MeIn the news
Star Tribune
Minnesota Entrepreneurs Redefining Who Leads
Through failures and successes, Minnesota's new business leaders see path to financial freedom, work-life balance and cultural acceptance by blazing their own path.
Tech.MN
A Work Day with Elyse Ash
Elyse Ash spent more than a decade as a copywriter in the ad industry working on campaigns. But she couldn’t shake the feeling that she wanted to have a bit more creative control than advertising was affording her.
Star Tribune
Minneapolis Woman Struggling with Infertility Launches a Social Network for People who 'Get It'
"It's Tinder meets AA for the infertility community."
More content
Podcast
Been There, Injected That is a TMI podcast about going through infertility and all the hormone injections, awkward moments and nervous breakdowns along the way.
Newsletter
Sign up to receive my Substack newsletter, The Elyse Edit. I share weekly articles, essays, and lukewarm takes about everything from pop culture to politics.
Medium
I'm not really publishing much on Medium these days, but this website layout looked weird with only two boxes so this is the third box. Kthxbye!