Hit Me Up
I’d love to chat with you about writing, brand strategy, digital marketing, advertising, content creation or pretty much anything else (clearly I'm an extrovert).
Services + Capabilities
For pricing information or more details on the packages below, please send an email using the contact information above.
The Naming Assist
Whether you’re building a new company, website, app or physical product, naming is notoriously intimidating. I’ll help you get the ball rolling by giving you some strong, creative name ideas to noodle with your team.
You’ll Get: A discussion about what makes a name “great” in which you’ll also share what you like, dislike and where you’re getting stuck. Then I’ll take a week to brainstorm names on my own and do some light research. We’ll meet again and I’ll walk you through my top 10 favorite name suggestions and recommendations.
Deliverables:
- One kickoff meeting
- One presentation including a minimum of 10 new company name ideas
- Preliminary research on name availability
- If desired, can complete a second round of naming based on feedback
- If desired, can facilitate a brainstorming session with your team
Project-Based Copywriting +
Creative Director Services
If you’re looking for a copywriter who’s half quirky-creative and half deadline-driven project manager, I’m your gal. I gracefully write strategic copy across multiple channels, work well with others, and meet deadlines with the greatest of ease. Whether it’s a long-standing client you want to impress or pitch work where you want to pull out all the stops, let’s make something awesome together.
You’ll Get: A strong concepter, engaging presenter and detail-focused executer to help you brainstorm campaign ideas and complete everything from Big Brand work to MVP SaaS product launches. I’ll happily work with your art director, designer, engineer or creative director, or can recommend some of my own favorite freelancers and consultants.
Deliverables:
- Dependent on specific project, duh
- Usually includes team kickoff meeting, a few rounds of concepting, and campaign execution across channels
- Happy to help present to clients
- Can creative direct projects or work as a copywriting partner, think of me as your creative utility player
- Projects range from website copy to TV commercials, online videos, social media campaigns, radio spots, print/billboard/out-of-home creative, digital ads, etc.
The Content Strategy
“What’s SEO? Does our company need a blog? Do we have Google Analytics set up? Do we need TikTok? Does content even MATTER?” Firstly, deep breath. If the word “content” forces you to break out into hives, just know it’s gonna be ok. We can figure this out together.
What You’ll Get: A content and community-building expert who can help you determine where to put your limited resources and energy. Together, we’ll figure out what’s working, where there are opportunities to improve and overall brainstorm tactics to drive more organic growth via content creation. Let’s do this!
Deliverables:
- One kickoff meeting
- One presentation in which we’ll review the high-level content needs, recommendations and next steps
- Detailed notes and specific content strategy recommendation in a Google Slide presentation
- If desired, can facilitate a content brainstorming session + sketch out a content calendar for next quarter
The Whole Enchilada:
Naming, Positioning, Brand Tone + Voice
If you’re building a new brand or product from scratch, there’s a lot to consider beyond the name and landing page copy. To succeed, you must articulate your brand positioning and find ways to clearly state how you’re different from competitors in a way that connects with your target audience and communicates your values.
Writing a company name, values, positioning statement and tone and voice guide to live alongside any visual design guides is an overwhelming list even for copy pros. This package is for you if you need someone eager and overqualified to lead, own, manage and deliver on writing brand infrastructure that will quickly and clearly communicate who you are through your company’s launch and beyond.
You’ll Get: A proven creative, copy and strategic marketing leader to build your brand’s copy infrastructure from the ground up. This package includes a kickoff meeting, a half-day working session with you and your team to learn more, information and best practices on what makes a name “great,” preliminary name research, two rounds of revisions, and recommendation decks for possible names, positioning, values, and a tone + voice guide.
Deliverables:
- One kickoff meeting
- One half-day working session with you and your team to discuss brand positioning and tone/voice (4 hours; led by me)
- A presentation and PDF deck including a minimum of 10 new company name ideas, recommended positioning with one round of edits/revisions
- Preliminary research on name availability
- A brand tone/voice PDF guide with one round of edits/revisions
- A list of suggested company values and write-upsIf desired, can share competitor brands and their strategies
- If desired, can facilitate a brainstorming session with your team
- If desired, can put together a sales or investor pitch deck
The Copy Audit
The easiest way to increase conversions on your website? Copy updates! Hire me to be your pair of fresh eyes; I’ll review some of your existing web pages, brand assets and/or marketing emails. I’ll then share my feedback along with fresh ideas on ways to plus-up what you’ve already got. Consider it like a quick, yet hard-hitting makeover at the mall. Remember malls?
What You’ll Get: Written feedback, ideas, thoughts and prioritized recommendations for up to 5 pages of your website or 5 emails in your automated flow. If you want a ton of conversion and copy ideas with clear recommendations for easy wins, this is the service to start with.
Deliverables:
- One kickoff meeting
- One presentation in which we’ll review the high-level audit themes and results
- Detailed notes and specific feedback in a Google Doc