The Weinstein Company’s musical NINE needed a fun, flashy digital campaign to help build momentum and buzz.
How do you promote a movie that features celebrities and over-the-top musical numbers? Easy peasy. Create a badass karaoke-style singing and dancing competition where contestants record themselves performing a musical number.
108 performances were submitted to the website. There were over 15,000 website visits in the short time period the site was up, with an average of 10 pages per visit and an average of five minutes spent on the site per user.
