The Minnesota Zoo’s creepy, crawly summer exhibit had kids saying, “WHEEEE” and parents saying, “EWWWWW.”
The Minnesota Zoo was excited to be one of the first zoos in the United States to host this Big Bugs exhibit, featuring 13 super-sized animatronic bugs. So they wanted an equally large campaign that would really cause a buzz (sorry, that’s my only bug pun, I swear). So we created a campaign centered around the idea that while kids LOVE bugs, their parents might have very different feelings about the whole “bug” situation.
Accolade: Four Bronze AdFed Pushpins 2015
(2 Out-of-Home, 1 TV, 1 Campaign)
