Holidazzle is a special holiday tradition, unique to Minneapolis. So working on rebranding the event was incredibly exciting.
Every year, Target and the Downtown Business Council partner up to host a magical parade for the city complete with floats, music, giveaways and more to give everyone a dash of holiday cheer. We were tasked with rebranding and promoting the event.
Our team was tasked with rebranding the parade and giving it a new logo, tagline, print ad, radio ad and website. The new tagline: Come See the Night in a Whole New Light.
